Develop a School Recruitment Action Plan

We want to work out a plan for how we are going to recruit NYC elementary schools to participate in our free, volunteer-led climate action program.
Specifically this would involve:
- Guidance over which schools are best to target, the level of interest from schools in extracurricular programs such as ours, which times of year schools would be most likely to run such a program, etc.
- Guidance over the best channels to use to promote and publicize the program to schools, e.g. official local government channels, social media, other forms of publicity, including the pros and cons of each channel.
- Support with drafting publicity material to share with schools to incentivize them to sign up.

We need schools in which to place all our keen and committed volunteers! We would hugely value guidance and support with this.

We are a new non-profit building on the established success of Climate Ed in the UK. We have a fantastic educational program all ready to roll-out, we just need guidance about the best way to recruit schools and get them to participate.

We already have some publicity material from engaging with schools in the UK, but guidance around how best to adapt this for a New York context would be really helpful.