Logo Design

We are in the process of rebranding our organization. Along with that, we'd like to redo our logo. Our current logo is lettering for "Focused Conservation". You can see it on our website (www.focusedconservation.org). Our organization will now be called FOCUSED. While we have some ideas on incorporating our coined phrase "Canopy Crimes" into the logo, we are open to creative ideas on how best to incorporate our mission and new remit in a cool, catchy design. Looking for both the creative brainstorming and the actual design! Through this project, we aim to have a visually appealing logo with the raw files so moving forward we can adjust formatting as needed for different mediums.

A strong and distinctive logo is a critical component of our organization’s identity and plays a central role in our current rebranding efforts. As we work to raise awareness of our mission, a clear, memorable visual identity is essential to how we communicate and connect with our audience. This project directly supports our mission by helping us present a cohesive and recognizable brand that reflects the urgency and importance of our work.

We are currently navigating a period of reduced funding and are actively seeking to expand our reach and engage new audiences. A thoughtfully designed logo will enable us to strengthen our visibility, improve our outreach efforts, and enhance our ability to attract funding and partnerships. Ultimately, this project will equip us with a foundational tool to amplify our message and grow our impact.

For volunteers, this is an opportunity to contribute to a mission-driven organization at a pivotal moment—helping shape the visual identity that will carry our work forward and expand its reach!

The individuals from our team that would be working on this project are the CEO (William Brown), COO (Eric Stouch) and myself (Head of Special Projects). This is a primary priority for our organization, and as such, we would provide as much time and energy as needed to ensure the project is a success. We are also separately looking to explore Taproot for web redesign and marketing support.