Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics, making sure GTM is properly installed on both our websites for correct tracking.
-Audit & optimize our existing Google Ads campaigns to confirm performance, structure, and tracking are in good shape
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
-Documentation — provide written summaries of tracking setup and campaign structure so institutional knowledge stays with us

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Better-performing Google Ads means more young people, educators, and families discovering our programs. Your work will directly expand our reach into underserved communities and help us measure what's actually working so we can invest wisely.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.

We look for someone with experience in Google Ads, Google Tag Manager, GA4, and/or search engine marketing. Bonus if you have experience with conversion tracking for online courses or registrations.

We're a prepared and responsive partner. We will:

Provide full account access on day one
Share existing campaign assets, goals, and performance data from prior work
Be available for regular check-ins at a cadence that works for you
Implement your recommendations promptly and take ownership of sustaining the work after the engagement ends

We see this as a knowledge-transfer project as much as an implementation one — your expertise will live on in our team long after the engagement closes.