Develop a Podcast Strategy & Operations Growth Roadmap

A comprehensive, implementation-ready roadmap for my podcast, Everyday Conversations on Race — a 5-year-old show with 160+ episodes focused on real conversations across race. The deliverable is not just a strategy document. It's an actionable system with clear, specific steps that tell me, a future VA, and a university intern exactly what to do, when to do it, and in what sequence — so nothing falls through the cracks and every action moves toward the same goals.
The roadmap should cover four areas:

Organization: episode workflow, file management, publishing consistency (current goal: 4 episodes/month)
Audience growth: platform presence, content repurposing, outreach
Monetization: sponsorships, memberships, speaking tie-ins, other revenue streams
Implementation: a step-by-step task breakdown showing who does what — me, a VA, or an intern

Everyday Conversations on Race has been creating space for honest, cross-racial dialogue for five years. More reach means more people having conversations they'd otherwise avoid. A strong operational foundation means the show keeps going — consistently — regardless of what else is happening in the political environment. This volunteer will directly help ensure that work continues, grows, and sustains itself.

I have 160+ existing episodes and five years of content experience. I know my audience, my voice, and my goals. I can provide full access to what currently exists — current workflow, platforms, and past content — so the volunteer isn't starting from scratch.
I'm available for weekly check-ins, responsive to feedback requests, and committed to seeing this through. I've worked with Taproot volunteers before and understand how to be a good partner. In addition, I have an advisory team that we can meet with, and I will be hiring a new VA once we determine what skills are necessary.

Experience with podcasting or digital media is a plus. Before applying, please visit SimmaLieberman.com and listen to at least one episode of the show. Familiarity with the content and tone is essential to doing this work well.