Parent Company and DBA brand strategy

A concise brand package that defines a distinct parent-company identity and clarifies its relationship to the DBA, donor-facing messaging guidance, recommendations for presenting the DBA on your domain and Instagram, and a simple visual direction and messaging framework.

A clear parent/DBA brand will reduce donor confusion, build trust, and improve visibility so supporters better understand how donations advance programs inspired by Joe Frazier’s legacy. Volunteers will help strengthen our public identity, making it easier to raise support for programs that build discipline, confidence, and access in North Philadelphia.

We will provide the current DBA name, IG handle, domain, and background on donor confusion, and stakeholders will be available for interviews. The volunteer will collaborate with our team to draft messaging and guidelines; specific materials and timelines will be discussed during the project kickoff.

Organization Mission

Inspired by the legacy of Smokin’ Joe Frazier — Olympic gold medalist and former World Heavyweight Champion — we empower North Philadelphia with resources that strengthen physical health, intellectual growth, and personal development. Rooted in the legacy of Joe Frazier’s Gym—where he trained and mentored the community—we create opportunities that build discipline, confidence, and access, ensuring that anyone can grow Beyond The Ropes.