Develop a Fundraising Campaign for a 500-Tree Planting Initiative

We are looking for a skilled volunteer to help us develop and refine a community-facing fundraising campaign centered on planting 500 trees across Monrovia.

Specifically, we would like support with:

• Structuring and refining our fundraising strategy and messaging.
• Creating clear, compelling campaign materials (web content, one-pagers, donor pitch language).
• Strengthening our donor value proposition for both residents and businesses.
• Organizing our tiered sponsorship model to maximize participation and clarity.
• Advising on best practices for community-based fundraising and donor engagement.
• Helping us create a simple, actionable implementation plan for launching the campaign.

We have already developed the core concept, messaging, and program structure, and are looking for a professional to help us elevate, organize, and position it for success.

Grow Monrovia’s mission is to expand urban tree canopy, restore habitat, and build a more climate resilient community.

This project directly supports that mission by enabling us to:

• Increase tree canopy in the most underserved areas (currently under 12% below Foothill Blvd).
• Reduce urban heat and improve air quality.
• Create more walkable, shaded, and livable streets.
• Support biodiversity and wildlife habitat.
• Engage residents and businesses as active stewards of their environment.

The impact is both immediate and long-term:

• Each tree planted provides shade, cooling, and environmental benefits for decades.
• The campaign builds a culture of ongoing community participation (“1 tree per year”).
• Business partnerships help transform entire corridors, not just individual sites.

A successful fundraising campaign will allow us to scale this work significantly, turning a small nonprofit effort into a community wide movement with lasting environmental and social impact.

We are well prepared to make this project successful and efficient for a volunteer partner:

• We have already developed a clear program concept, including:
- Resident pledge program (“1 Tree Per Year”).
- Business sponsorship tiers.
- Defined benefits and community impact messaging.
• We have existing written content, draft campaign language, and visuals ready to share.
• We have strong internal alignment and are ready to implement immediately after refinement.
• Our team has experience executing:
- Tree planting programs.
- Community outreach.
- Landscape and urban forestry projects.
• We have established relationships with residents, businesses, and local partners, allowing us to quickly activate the campaign.
• We will provide:
- Prompt communication.
- Organized materials.
- Clear feedback and decision-making.

We are ready to put this work into action immediately, ensuring the volunteer’s contributions directly translate into real world impact.