Social Media Strategy Development (Instagram focus)

My goal for this Taproot Project is to create a clear and consistent social media strategy that strengthens the visibility, engagement, and growth of Black Girl Magic Day (BGMD) across our platforms, primarily Instagram.

We are seeking support in developing and implementing a content strategy that includes:
• Content planning and posting structure
• Caption writing and brand voice development
• Growth strategy to increase engagement and reach
• Content ideas aligned with our events, programs, and campaigns
• Basic performance tracking and optimization recommendations

The volunteer will help us build a strong, cohesive online presence that reflects our mission and attracts supporters, participants, and partners.

Out of scope activities:
-Ongoing social media management
-Content creation

Through working with our organization on this project, the volunteer will support our mission by helping expand the reach and visibility of Black Girl Magic Day (BGMD), allowing us to connect with more girls, families, and supporters.

A strong social media presence will help us:
• Increase awareness of our programs and events
• Build a supportive and engaged community
• Attract partnerships, sponsors, and volunteers
• Inspire and empower young girls through consistent messaging and visibility

This work directly contributes to our mission of creating confidence-building, creative, and community-driven experiences for young girls.

My team and I have prepared for this project by building a strong operational and content foundation to support effective collaboration.

We have:
• Developed our brand identity, messaging, and visual direction
• Created ongoing content through events, campaigns, and program development
• Organized our systems using platforms such as Microsoft Teams for communication and file management
• Gathered content assets including photos, videos, and program materials

We are prepared to provide:
• Clear direction and timely communication
• Access to all content and brand materials
• Consistent feedback and collaboration
• A structured workflow to keep the project moving efficiently

We are committed to implementing the final social media strategy and continuing to build on it long-term.