PR Outreach Toolkit and Target List for Glowi

We want to create a PR outreach toolkit that we can execute in-house (we’ll do the outreach, but need help with research + messaging + pitch writing). Deliverables include:

-Messaging pillars (3–5 clear, compelling themes + supporting proof points)
-Pitch/email templates (2–3 templates aligned to the pillars; easy for us to customize)
-Curated outreach target list (25–50 targets) (podcasts, online publications, newsletters, etc.) Ideally includes: outlet name, contact/submission path (if available), why it’s a fit, and suggested angle/pillar

Nice-to-have (if time allows): a brainstorm list of non-social visibility channels we can explore.

Glowi’s mission is to end barriers in access to professional coaching for women in need and the nonprofits that serve them. This project supports our mission by increasing awareness of Glowi and helping drive donations, which enables us to provide certified/accredited coaching at no cost to underserved women and expand our impact.

We’ll set this project up for success by:

-Sharing background on Glowi’s mission, programs, and impact, plus any existing messaging/outreach materials
-Aligning early on the target audience and what “good fit” looks like for outlets/podcasts
-Providing fast feedback/approvals on messaging pillars and templates so the volunteer can keep momentum
-Being clear about scope: we’re looking for a toolkit + target list, not ongoing PR management