Professional Brand Identity Development

My goal for this Taproot Project is to create a cohesive brand identity for Voices For Seniors that reflects who we are becoming — a serious, credible, and powerful statewide advocacy organization. We are transitioning from a grassroots grievance movement to a formal nonprofit, and our visual identity needs to match that evolution. We are looking for help with a logo (or logo refresh), a consistent color palette, typography, and basic brand guidelines that we can apply across our website, social media, printed materials, and legislative communications. The end deliverable should be a simple brand guide we can use consistently going forward.

Through working with our organization on this project, the volunteer will support our mission by helping Voices For Seniors present itself with the professionalism and credibility needed to be taken seriously by legislators, funders, media, and the public. Our cause — fighting for the dignity and safety of seniors across New York State and honoring the 15,000+ who died in nursing homes during the pandemic — deserves a visual identity that commands respect and inspires trust. A polished, consistent brand will strengthen every conversation we have, every document we submit, and every campaign we launch.

We have a clear mission and a 5-year strategic plan that will give the volunteer strong context about who we are and where we are going. We can share examples of visual styles we feel reflect our values — professional, dignified, and serious, while still being approachable and community-focused. We are prepared to give prompt feedback and make decisions quickly so the volunteer's time is used efficiently.