Messaging Strategy for Teacher Outreach and Program Enrollment

The Village Ltd., a 501c3 nonprofit organization, has created a diversity, equity and inclusion program called Diversity Rocks! for preschool through third grade, with the ability to expand through 12th grade. Our program currently includes several illustrated children’s storybooks, coloring books, activity books, board game, classroom posters and diversity dolls that tell the story of nine diverse child characters that are classmates and friends. Stories and characters have been developed to appeal to different age groups, and the series promotes equity and acceptance between racial, gender, religious and sexual identity, as well as family structures and those that are handicapable.