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Marketing Strategy

Health & Nutrition

Relevant Skills

Communications Marketing Management Search Engine Optimization (SEO)

Published Date

Posted March 03, 2026
Health & Nutrition

SEO Audit & Recommendations: Helping Families Find Us

Project
Remote
Good Dog! Service Canines
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We help families find the right service dog path — now we want to make sure they can find us, too. Won’t you help us fetch more families who need us?

Good Dog! Service Canines would like to partner with an SEO specialist to conduct a comprehensive on-page SEO audit of our website and provide clear, actionable recommendations.

As we expand our new Train-Your-Own (TYO) service dog program — created to help address the growing shortage of autism service dogs for children and families — we want to ensure families searching online can actually find trustworthy education and support.

Our goal is to improve search visibility so that parents navigating this journey can access accurate, experience-based information and understand their options.

We are seeking an audit that evaluates key on-page SEO elements, including title tags, meta descriptions, content structure, internal links, URLs, duplicate content, image optimization, ALT tags, site speed, and overall crawlability/indexing.

The volunteer would then provide an implementation roadmap that includes both quick wins our team can apply immediately and longer-term recommendations to strengthen organic search performance over time.

Important: We are not seeking a website redesign — this project focuses only on SEO strategy and recommendations.
Good Dog! Service Canines exists to help families and individuals with disabilities build successful, informed service dog partnerships. As demand for autism service dogs continues to grow and the availability of fully trained dogs remains limited, we are expanding our Train-Your-Own (TYO) program to provide families with additional, supported pathways.

This project will help ensure that families searching online for autism service dog information can find trustworthy, educational resources and clear guidance instead of misinformation or confusion. Improving our SEO will allow us to reach more families earlier in their decision-making process, provide realistic education about service dog options, and ultimately support better long-term outcomes for children, adults, and their dogs.

By strengthening our online visibility, we can expand access to knowledge, reduce barriers to entry, and further our mission of empowering families through education, guidance, and ethical service dog support.
We have a live website built on Wix and are prepared to provide the SEO specialist with appropriate access to the platform and any supporting tools needed for the audit (CMS access, Google Analytics, Google Search Console, and related website data).

Our team is highly collaborative and ready to engage in regular communication throughout the project. We can provide clear context about our programs, target audiences, and recent expansion into our Train-Your-Own (TYO) service dog offering so your recommendations align with our strategy and mission.

We are committed to implementing recommendations and can dedicate internal time to applying quick fixes and using the final roadmap to guide longer-term SEO improvements.

Good Dog! Service Canines

Location

San Diego, California

Website

https://www.gooddogservicecanines.org/

Member Since

Mar 2019

Completed Taproot Plus Partnerships

8

Organization Mission

It is our mission to help children with disabilities and their families live better lives through service dog companionship.

Program Focus Areas

People with Disabilities
Other Needs from This Organization
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