Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Caregiver OneCall exists for one reason: no caregiver should ever feel alone at 2 AM.

We provide free, 24/7 telephone support, real-time guidance, training, and resource navigation for family caregivers caring for parents, spouses, children with disabilities, siblings, and medically fragile loved ones nationwide. Every call we answer represents someone overwhelmed, exhausted, and trying to make the safest decision possible for someone they love.

This Google Ad Grant optimization project directly strengthens our ability to reach those caregivers in their most vulnerable moments.

When a caregiver types “help caring for my mom,” “I cannot do this anymore,” or “respite support near me” into Google at midnight, we need Caregiver OneCall to appear. Optimizing our Google Ad Grant ensures that caregivers who are actively searching for help can find us immediately, without barriers.

Volunteers supporting this project will help us:
• Increase visibility for our free 24/7 support line
• Improve keyword targeting so we reach caregivers across all conditions and age groups
• Drive traffic to training and respite resources
• Expand national awareness beyond word of mouth

The impact is tangible. More optimized ads mean more answered calls. More answered calls mean fewer caregivers in crisis. More caregivers supported means safer care at home, reduced burnout, and stronger families.

This is not abstract marketing work. It is direct access to exhausted caregivers who are actively searching for help.

By lending your expertise to this project, you are helping ensure that when someone reaches for support, they find it.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.