Google Ad Grant Optimization

We are looking for a volunteer to help us optimize our Google Ad Grant to drive e-newsletter signups. The goal is to train our staff member to be able to completely manage and analyze our Google Ads. Your expertise will help us reach more families and parents advocating for healthier school start times so their teen children are healthy, safe, and successful in school.

Key Responsibilities:
Ad Strategy: Help refine campaigns and keyword targeting to specifically increase newsletter conversions.

Staff Training: Conduct Zoom sessions to teach a staff member how to create and update ads and monitor performance.

SEO & Content: Help create a prioritized list of keywords to improve our website’s long-term search visibility.

Your expertise will directly help parents and advocates, giving them the tools and voice needed to convince their communities to adopt healthy school start times. Every new newsletter signup you help us secure means one more advocate equipped to improve student mental health, safety, and academic success. Your mentorship will leave us with the lasting skills to sustain this momentum, ensuring that your impact resonates in classrooms and communities long after your volunteer hours are complete.

The Google Ad Account is already set up and has been running for years.

Screen-Share Training: All work and training will be done via Zoom screen-sharing.

No Account Access: For security reasons, you will not be given direct login access to the Google Ads account; you will guide our staff member as they navigate the interface.

Support: We will provide all necessary campaign context and goals to ensure your training and recommendations are actionable.