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Google Analytics Marketing Strategy Search Engine Optimization (SEO)

Published Date

Posted February 19, 2026
Women & Girls

SEO Opportunity and Keyword Strategy for Organic Growth

Project
Remote
Army Pink
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* 1 person has applied to this opportunity
We are seeking a skilled volunteer to develop a focused SEO strategy to strengthen our organic visibility and support long-term growth.

Deliverables will include:
-A concise SEO opportunity and competitive landscape report
-A prioritized keyword strategy tailored to our mission and audience
-A high-level authority-building and backlink roadmap
-A content pillar framework to guide future organic content development
-Recommendations to better align our donation funnel with organic search behavior

All recommendations should be practical and scoped for implementation within Squarespace. This Project is focused on strategy and actionable guidance rather than hands-on implementation. Background materials and access details will be provided during onboarding.
Stronger organic search visibility will help Army Pink reach survivors in crisis, raise donor awareness and funds for safe rides, and build partnerships that expand survivor supports. Volunteers will directly support safer exits and pathways to healing by increasing awareness, access, and fundraising reach.
Army Pink is preparing a national fundraising launch and has a structurally sound Squarespace site. We will share campaign context, site constraints, and priority goals with the volunteer and collaborate to implement recommendations. Specific access, timelines, and analytics details will be provided during interviews.

Army Pink

Location

Los Angeles, California

Website

https://www.armypink.org/

Member Since

Nov 2025

Completed Taproot Plus Partnerships

0

Organization Mission

Army Pink: Pathway to Freedom is a survivor-led initiative that makes escape possible — by funding the very first step: a safe ride out. We turn compassion into action by helping survivors of domestic abuse leave danger and begin again with dignity, support, and a path toward healing. Because no one should be left behind when they’re ready to leave. We provide safe rides for survivors who need a way out of dangerous situations. We also connect survivors with meaningful support through trusted partners who offer mental health care, education, wellness, and long-term recovery resources. As a fiscally sponsored initiative under Charity On Top (a registered 501(c)(3) nonprofit), we ensure donations are tax-deductible and used responsibly to support ride access and survivor safety. We stay committed to each survivor’s path forward, because leaving abuse isn’t just about getting out — it’s about rebuilding a life with a safe way forward and hope. 💗 Leaving an abusive situation is the most dangerous moment for a survivor. Many face barriers that make escaping even harder — no safe transportation, limited support, fear, or not knowing where to turn. Domestic violence organizations consistently report that lack of safe transportation is the number one unmet and severely underfunded need, keeping survivors trapped in dangerous situations. By providing safe rides and connecting survivors to real resources, ARMY PiNK helps make that critical moment safer and gives each survivor the support to move forward and start again. Leaving abuse isn’t just physical — it often leaves the spirit broken. Army Pink curates a healing space designed to calm the nervous system and restore balance. Survivors can access meditation, crystal bowls, movement, and trauma-informed yoga, thoughtfully selected to support recovery and resilience. These resources help survivors reconnect with themselves, soothe stress, and rebuild a sense of safety and wholeness, nurturing the part of them most deeply wounded.

Program Focus Areas

Advocacy & Human Rights
Community Building
Crisis Support
Domestic Violence
Human Services
Low-Income Communities
Mental Health & Wellness
Safety
Social Justice
Women's Rights
Other Needs from This Organization
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