Meta Ads Optimization

We’re seeking a volunteer to help us maximize our Meta Ads strategy (Facebook and Instagram). This project will play a key role in growing our brand awareness, strengthening engagement, and reaching more families and community members.

This project may include the following activities:

- Development of or updates to our nonprofit’s Meta Ads strategy, including audience targeting and campaign structure
- Training one or two staff members on how to create, manage, and monitor Meta Ads campaigns
- Making recommendations for future content, creative, or audience growth strategies to improve ad performance and return on investment

Our ideal volunteer has experience with Meta Bussiness Suite, paid social strategy, and audience targeting, along with strong copywriting skills and an understanding of nonprofit marketing goals.

By volunteering your Meta Ads expertise, you’ll help us reach more parents, caregivers, educators, and supporters online, so more children gain access to fresh food and nutrition education. Your work will directly support campaigns that increase family enrollment, strengthen community engagement, and grow the funding that sustains our programs.

The impact of your time could mean:

More families signing up to receive fresh produce each week
More schools partnering with us to support student health
More donors and volunteers discovering ways to get involved
More children developing healthy eating habits that last a lifetime

If you have experience in Meta Ads and want your skills to directly support children and families across the country, we’d love to work with you.

Our Meta Business Suite is live and active and we have limited experience running ads. We'll brief you on our marketing goals, as well as our mission, vision, and purpose.