Google Ad Grants Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Optimizing the Ad Grant will increase visibility so people who need preventive health skills and nature-based therapeutic services can find our programs and resources. Volunteers’ work will help connect community members to healing spaces and supportive programs that advance our mission of preventing stress, isolation, and food insecurity before they have a chance to become crises.

We have set up the Ad Grant, completed Google and third-party training, and completed ad creation for a suite of ads. We will provide account access, website analytics, and staff time for regular check-ins. Our team is ready to implement recommendations and will share necessary materials once the volunteer has been matched with the project.