Brand Refresh

Purpose of the project
The purpose of this project is to engage a creative partner who can provide strategic, research-driven, and inclusive branding services for Kilowatt for Humanity. The volunteer will support us with:
* Clarifying and refreshing our brand story and messaging
* Modernizing our visual identity (logo, color palette, typography, etc.)
* Ensuring brand alignment across programs and audiences
* Producing a practical, accessible brand toolkit for volunteers, board, and partners

Project Scope

Discovery & Research
* Review existing brand assets and communications, including draft updated logo
* Identify brand challenges and opportunities

Brand Strategy & Messaging
* Refine brand positioning, including how KWH is uniquely positioned
* Update mission/vision/values language (if needed)
* Create messaging pillars tailored to key audiences
* Develop brand voice and tone guidance

Visual Identity Refresh
* Logo modernization or redesign (Note, a draft updated logo was designed by a graphic designer)
* Updated brand guide including color palette, typography, and graphic elements
* Template Google Suite designs (e.g., social media, presentations, reports)

Deliverables
* Brand guide
* Graphic asset library (icons, patterns, image style, etc.)
* Templates (social, Google Slides, Google Doc)

KWH began in 2009 and was formally launched as a Washington State non-profit in 2015. Our core solution is a solar+battery powered community energy hub which provides rural Zambians with clean energy to run local businesses. Our team oversees design, installation, and monitoring of the kiosks. Zambian village committees own and manage the kiosks. Our local partners assist the villages from conception to ongoing operations of the kiosks. We currently have four operational kiosks with two communities preparing for kiosk installation in 2026. As we enter our second decade, we seek a refreshed identity that better communicates our values, impact, and aspirations.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your branding work.