Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness, grow followers, and impact community members. This project may include the following activities:
-Advise our nonprofit's Google Ads strategy
-Help create ads
-Train one staff member on how to optimize Google Ads and monitor their performance
-Fine-tune our integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads - especially the Google Ad Grant platform (more limited than the regular Google Ads platform) - and search engine marketing. Bonus for us if you have a proven track record of distilling complex messages into engaging ad copy.

By helping us optimize our Google Ad Grant campaigns, you’ll directly expand our reach to the people who need to find us most:
- Students looking for internships and research opportunities
- Donors seeking to fund high-impact, science-based, human-driven work
- Partners and allies in frontline communities passionate about all people living and working in a clean environment
- Advocates raising awareness of toxic exposure and environmental injustice

Your expertise will ensure that powerful stories, critical tools, and urgent calls to action rise to the top of search results—not get lost in the noise. With every click and conversion, you’ll help us build momentum toward cleaner soil, safer water, and healthier futures for families around the world.

We have a Google Ads account and have run ads in the past. We are prepared to provide you access needed. In our first session together, we'll brief you on our marketing goals and our mission, vision, and purpose. Your training of our team member on Google Ads optimization and best practices will help ensure the long-term successful implementation of the great work you share with us.