Case for Support

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

Volunteers are at the heart of Wells Mountain Initiative’s mission to empower promising young leaders from low-income communities around the world through education, leadership development, and community-driven solutions. By sharing your time, skills, and perspective, you help remove barriers to education and unlock the potential of students who are already creating change in their communities.

This volunteer project directly supports WMI’s core goal: equipping Scholars with the resources and confidence they need to complete their education and lead positive change at home. Your involvement strengthens our ability to identify, support, and uplift students whose ideas and leadership have ripple effects far beyond the classroom.

As a WMI volunteer, your contribution goes well beyond the project itself; you become part of a global ecosystem of impact:
- Empowering Future Leaders: Your efforts help WMI provide scholarships and community development grants to students who are studying medicine, engineering, education, environmental science, public policy, and more—fields that directly address local and global challenges.
- Strengthening Community Solutions: WMI Scholars reinvest their education back into their communities, launching projects that improve access to healthcare, education, economic opportunity, and environmental sustainability. Your support helps make these grassroots solutions possible.
- Expanding Access to Education: By supporting our selection, mentorship, outreach, or storytelling efforts, you help ensure that talented students from underserved backgrounds are seen, supported, and given a fair chance to succeed.

When you volunteer with WMI, you are helping:
- A future doctor bring healthcare to a rural village
- A teacher expand access to quality education for girls
- A social entrepreneur create jobs and economic stability
- A community leader design solutions rooted in local knowledge and dignity

Many of our Scholars go on to serve thousands of people in their communities. Your volunteer contribution can ultimately impact hundreds or even thousands of lives.

By volunteering with WMI, you’re not just supporting a nonprofit, you’re helping build a more equitable future, one Scholar and one community at a time.

The marketing professional would have regular access to our executive leadership and relevant team members will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be.