Sponsorship & Brand Outreach Strategy for a Large-Scale Community Wellness Event

We would like to partner with a skilled marketing or partnerships volunteer to strengthen our sponsorship and brand outreach strategy for International Yoga Day Miami, a large-scale community wellness summit.

Specifically, we are seeking support to:

Clarify and refine sponsorship value propositions for different types of partners (corporate, healthcare, wellness, community-focused brands)

Develop reusable outreach messaging and positioning that can be adapted for email, introductions, and pitch conversations

Create a prioritization framework for identifying and approaching mission-aligned brands

Align sponsorship messaging with our marketing reach, audience demographics, and community impact

This project is focused on strategy and materials development, not direct outreach or sponsor management.

Namaskar Foundation’s mission is to make holistic, preventive wellness accessible to people of all ages. Strategic sponsorships are essential to reducing financial barriers and expanding access to high-quality community wellness programming.

This project will directly support our mission by helping us secure mission-aligned partners whose support enables free or low-cost access to yoga, meditation, education, and mental health–supportive experiences for thousands of community members. Volunteers will see their work translate into broader access, stronger partnerships, and lasting community impact.

Our leadership team is fully aligned on the importance of strategic sponsorship development, and a dedicated project lead will work directly with the Taproot volunteer. We have confirmed event details, audience reach, programming structure, and marketing projections to inform strong sponsor storytelling.

We will provide the volunteer with existing sponsorship decks, prior-year outcomes, audience demographics, and examples of past partnerships. Clear milestones, timely feedback, and a well-defined scope will ensure productive collaboration within a 2–5 hour per week commitment.

All materials created through this project will be implemented immediately and reused across future outreach efforts.