Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:

-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on the communications channel or stakeholder
-The value of a consistent brand and voice

Through working with our organization on this project, the volunteer will support our mission by helping veterans clearly understand who we are, how we help, and how to get started. A consistent message and voice will:

• Improve program applications and consult bookings for our January launch.
• Strengthen our case for grants and sponsorships and make outreach more credible.
• Save staff time by giving everyone the same playbook for emails, web pages, and social posts.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.