Fundraising Campaign Design

We’re seeking a skilled volunteer to help design and execute a compelling end-of-year fundraising campaign that leverages peer-to-peer engagement strategies. The campaign should be emotionally resonant, shareable, and easy for supporters to promote on our behalf by clearly connecting to our mission.

Project tasks include:
- Creating a peer-to-peer fundraising toolkit for supporters including 3-5 social media and email templates and 3-5 messaging prompts
- Designing engagement strategies to motivate donors
- Outlining a campaign timeline and content calendar to ensure consistent, strategic communication throughout the appeal period

This project will allow us to serve more underserved youth and families by providing hygiene items, tech devices, baby care items, school supplies, clothing essentials, and scholarships for out-of-school programs and sports.

Deliverables will also support increasing donor revenue, raising new funds, securing recurring donors, expanding our donor base, increasing retention, and enhancing community awareness. The final product will be a comprehensive campaign plan with clear timelines, roles, and benchmarks.