Case for Support

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

BCA is a nonprofit all-star cheer program empowering inner-city youth in New York City. Our mission is to help athletes develop leadership, discipline, and teamwork skills that prepare them for college and beyond. For many of our young people, BCA is more than a sport—it’s a safe space, a second family, and a launchpad for future success.

We’re ready to take a huge next step: raising funds to secure our own dedicated gym space. Right now, limited access to facilities forces us to train in shared or inadequate spaces, which puts our athletes at a disadvantage and limits how many youth we can serve. A permanent home will mean:
-More practice hours and safer training conditions
-Room to welcome more athletes (instead of turning away 50% of tryouts due to financial/space limits)
0Reduced travel costs for competitions
-A hub where young people can learn, grow, and thrive together

To make this happen, we need a powerful, polished pitch deck that inspires donors to invest in our vision.

We’re looking for volunteers with skills in design, storytelling, fundraising communications, or data visualization to help us:
-Add slides that showcase our financial needs, budget, and sustainability plan
-Bring our vision to life with compelling visuals of the future facility
-Strengthen the flow so the story leads to a clear, inspiring call to action
-Turn impact stories and statistics into easy-to-grasp graphics

Your time and talents will directly help BCA raise the funds to open the first nonprofit all-star cheerleading facility in NYC. That means more young people from underserved communities will have access to high-quality athletics, college pathways through cheer scholarships, and a safe community that fosters leadership and resilience.

The marketing professional would have regular access to our executive leadership and relevant team members will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be.