Brand Identity and Digital Presence Alignment

My goal for this Taproot project is to build a strong and professional web presence for my nonprofit organization.

I am seeking a skilled volunteer to help develop:
• A clear brand identity and messaging (mission, vision, tone, and audience)
• A simple but professional website structure (homepage, about, programs, donate, contact)
• Guidance on website content and layout (not necessarily full development)
• Alignment between my website, Instagram, and Facebook so all platforms tell the same story

This project will help position my organization as credible, trustworthy, and ready for growth, partnerships, and funding opportunities.

The volunteer would ideally provide strategic guidance, content outlines, and recommendations that I can implement immediately and continue to use long-term.

This project will give my organization the foundation it needs to grow and make a larger impact in the community. A strong web presence will help us:
• Reach more children and families
• Build trust with parents, partners, and potential funders
• Clearly communicate our programs focused on youth development, physical activity, and mental well-being

My mission is to give kids a safe space to be active, socialize, and grow—especially in a time when many are isolated and overly dependent on screens. As the organization grows, I aim to serve as a mentor and positive role model, helping kids develop healthy habits both physically and mentally.

By strengthening our digital presence, this project directly supports our ability to reach, engage, and serve more youth.

I have already taken foundational steps to prepare for this project. I have:
• Established a bank account to accept donations and grants
• Created Instagram and Facebook pages for the organization
• Clearly defined the target population I serve and the programs I want to grow

I am highly engaged and ready to collaborate, provide feedback quickly, and implement recommendations. The outcomes of this project will be immediately applied to my website and social platforms to strengthen visibility and outreach.