Implement a Digital Marketing Campaign

This digital campaign is designed to raise awareness on the impacts of incarceration on Americans and on the powerful, healing work of Heart-to-Heart. Through this campaign we seek to educate, inspire, and grow the base of support for this vital work. Another Taproot professional volunteer has drafted an outline for an eight-week digital campaign. At present, we envision one message per week on our digital platforms: Facebook, Instagram, LinkedIn and X and one email blast a week to our 1,000 person support list.

Search Engine Optimization (SEO) could be part of the value you bring to this project.

This is likely to involve about 5 hours/week for eight weeks.

This is a great opportunity to raise awareness and stimulate action to support the healing of people and communities. The work of Heart-to-Heart is changing lives and giving second chances to incarcerated men and women and returning citizens throughout the Northeastern United States. You would play a critical role in educating and inspiring current and new supporters and furthering our mission.

You would work with another Taproot professional volunteer and the organization CEO. They have developed a Marketing Strategy and a sketch for the basic messaging for 8 weeks.