Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

This project will help From Your Father clearly tell our narrative and share the stories of fatherless children and single mothers we serve. By creating a consistent brand and voice, volunteers will help us communicate our mission effectively, expand our reach, and ensure our message resonates with the community. Your work on this style guide will directly support our efforts to inspire hope, engage supporters, and make a lasting impact on the lives of the families we serve.

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.