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Marketing Strategy

Relevant Skills

Email Marketing Marketing Strategy Social Media Marketing

Published Date

Posted August 22, 2025

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Youth Development

Marketing Campaign Development: Camper Recruitment

Project

Remote

Camp Billings

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My goal for this Taproot Project is to develop a comprehensive camper recruitment/marketing plan.

Our camp has never faced an issue with filling seats until the last few years. We need to build a marketing campaign that recruits campers through effectively leveraging a variety of marketing channels. This project will build the strategy, but we do not expect this volunteer to also launch the campaign elements on social media, email, etc.

This project will address an existential need to drive camp's enrollment.

The Camp Billings' liaison will be Yutaka Tamura, Billings' incoming Executive Director. Yutaka started his career as a management consultant at EY-Parthenon and thus, has experience working with consultants.

Yutaka will ensure a purposeful onboarding process including sharing key documents. Yutaka will be able to meet with the consultants on a regular basis to ensure the consultant team receives sufficient guidance.

Camp Billings

Location

Fairlee, Vermont

Website

https://campbillings.org

Member Since

Aug 2025

Completed Taproot Plus Partnerships

Organization Mission

Founded in 1906, Camp Billings is dedicated to providing a safe and affordable sleepaway camp where children can disconnect from technology, engage with the outdoors, and build lifelong friendships on the shores of Lake Fairlee, Vermont. Through shared laughter, adventures, and camp duties, our community fosters creativity, nurtures independence, and promotes collective responsibility, ensuring every camper leaves with cherished memories of a fun and magical summer.

Program Focus Areas

Child & Teenage Education

Community Building

Youth Development

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