Google Ads Optimization

We recently received the Google Ad Grant, which provides us with up to $10,000/month in in-kind advertising credit through Google Ads. We’re incredibly excited about the opportunity to increase awareness of our mission and programs, but we need support getting started with the setup and strategy.

We’re looking for a Taproot volunteer to help us strategically launch and manage our Google Ad Grant account so that it is impactful and sustainable beyond the grant period.

Key Tasks We’d Like Help With:

Setting up and optimizing our Google Ads account according to Google Ad Grant compliance requirements
Identifying and researching relevant keywords aligned with our mission and audience
Creating compelling ad copy that reflects our organization’s tone and goals
Designing a basic campaign structure to promote our core programs (e.g. volunteer opportunities, donation campaigns, community education)
Training one or two team members on how to monitor and manage ads going forward
Time Commitment & Collaboration:

We’re a small team and would be able to dedicate time each week to collaborate with our volunteer, provide materials, and implement feedback. We are hoping for someone who can spend 2–5 hours per week over a 4–6 week period, depending on availability.

Our goal is to not only launch the campaign but to understand the tools well enough to maintain it independently in the future. We’d be incredibly grateful for the opportunity to learn from someone experienced and generous with their knowledge!

This project will directly support our mission to advocate for and empower individuals impacted by the criminal legal system—especially court-designated victims, who are increasingly underserved due to reduced public funding.

By helping us strategically launch and manage our Google Ad Grant, you’ll be amplifying our visibility at a time when reaching affected community members and potential supporters is more critical than ever. Your work will help us connect survivors to restorative justice programs, recruit volunteers, attract donors, and expand awareness of how the system disproportionately harms marginalized groups.

The ads you help us build could be the reason someone finds our services at a critical moment—or why we gain the support to keep offering them. Your contribution will echo through every person we reach, support, and stand with. This is a chance to use your skills to drive real change and help us build a more just, healing-centered future.

We collected core materials to support ad development, including existing messaging, branding guidelines, past marketing efforts, and a list of priority programs and campaigns we’d like to promote (such as volunteer recruitment, fundraising drives, and educational events).