Help Grow our Presence on Social Media

We are seeking guidance from a volunteer with expertise in digital marketing and social media strategy to help us strengthen our plan to significantly grow our online presence. Our organization currently has a combined social media following of approximately 16,000 across platforms, and we’ve set an ambitious goal of reaching 100,000 followers within the next 2.5 years.

We'll kick-off our project with a 60-minute virtual call to walk through the current draft of our social media growth plan.

Through the project engagement, we seek expert feedback on the following to refine our strategy and implementation activities:

1. Whether our current strategies align with best practices for scaling follower count and engagement

2. What platforms (prioritized Instagram and LinkedIn currently) and content types we should be prioritizing based on our target audience and organizational goals

3. Key performance indicators (KPIs) and benchmarks we should be tracking to assess progress

4. Recommendations for campaigns, partnerships, or tools that could accelerate our growth

5. How to build a cohesive and sustainable content calendar and framework that ensures consistency while maximizing impact

We’re looking for an experienced perspective to help us clarify our roadmap and ensure we’re making the smartest use of our time, talent, and platforms to expand our reach and deepen engagement.

Camelback Ventures’ mission is to increase access to opportunity for entrepreneurs of color and women by investing in their ventures and leadership while advocating for fairness in their funding. By seeking solutions in the genius of underestimated entrepreneurs, our vision is to create livable communities and wealth for future generations to inherit.

We’re #RuthlessForGood. Ruthlessness has the implication and inherent meanings of aggressive intensity, unyielding pursuit of an end. Ruthlessness is consistently used by those that can at the expense of others. We decided to take ruthlessness and put it towards the pursuit of equity in our country. Our team is driven by this rallying cry and we aim to have the tenacity, while oriented by our passion for creating positive social impact.

The successful completion of the project scope of work will provide Camelback Ventures with insights, as well as actionable recommendations to use new tools, tactics, and messaging that increase our marketing and fundraising effectiveness and efficiency and strengthen our national brand awareness.

Our team is confident that we continue to produce engaging content increasing organizational brand awareness and our digital footprint. Camelback Ventures created and hired for a new role in October of 2024 (Digital Marketing & Communications Manager) to better support the management and growth of our digital footprint. This year, our digital marketing strategy is grounded in our 10 year anniversary milestone which has helped to anchor our marketing & communications tactics.
Our team is ready to share details about our audience, mission, current content strategy, engagement metrics, and resource constraints.