Public Facing Brand Guide

My goal is to take our Brand Guide and tailor it to any of our partners who wish to use our logo. This includes appropriate use of the IWRC logo, displaying it in such a way that does not misrepresent how we are partners, and technical appropriateness (not using a jpeg that has a white background, when a transparent background is needed i.e. a png).

Working with our organization on this project will impact the professionalism of the field of wildlife rehabilitation and how we are perceived by the public and our fellow rehabilitators. We want to keep our best foot forward by keeping our presence professional and sharp. By providing an easy to follow guide on how to use our logo we can more easily show our partnerships particularly online.

We have prepared for this project by creating a short list of goals that we want this public facing brand guide to accomplish. All digital materials needed will be shared. A highly technical internal/specialist facing guide from which you can work from.