Case For Support Drafting

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship. However, we are flexible with what sections the volunteer chooses for the Case for Support.

This would include 1 or 2 rounds of review with our leadership team.

The Case for Support would be immediately published on our website.

Through working with The Harvest Fund, you'll be able to showcase the strengths of a unique NGO - one that promotes gender equality, food security, and poverty alleviation.

Specifically, we have a unique approach to ending poverty: Rural African women tend to work in groups. The Harvest Fund creates a profitable half-hectare vegetable plot for women's farming groups so they can earn more and grow more. These plots are watered year-round with a solar-powered irrigation system. When crop prices drop, The Harvest Fund processes and packages the crops into food products, such as canned tomatoes, which generate revenue for our operations.

A Taproot volunteer would be critical in helping us tell our story through a Case for Support.

The marketing professional would have regular access to relevant team members. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be. All beneficiaries live in remote areas of Africa so the volunteer would need to balance time zones and be willing to communicate through WhatsApp. Alternatively, we can have one of our staff interview the beneficiaries to collect the necessary information for the Case for Support.