Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

Imagine a world where every child—regardless of income—has access to a high-quality, technology-driven, and student-centered education. At BE Ingenious, we’re making this a reality by pioneering Texas’s first tuition-free microschool, The Ingenious School. Founded by Rochelle Brown Anderson, a 4th-generation educator and Houston native, our mission is to prepare K-8 students for early college and career readiness through immersive, real-world learning experiences. We integrate cutting-edge technology—from virtual reality glasses to smart boards—to transform education into an engaging, hands-on journey.

Our tuition-free model ensures accessibility for diverse communities, empowering students with critical thinking, problem-solving, and STEM-based skills. In just 12 months, we aim to secure funding to cover 90% of operational costs, grow enrollment by 10%, and achieve measurable academic and social-emotional gains.

With your support, we can expand our reach, provide innovative programs tuition-free, and redefine education for Houston’s future leaders. Together, we can break barriers, close achievement gaps, and create a brighter future for all students.

Are you ready to be ingenious with us?

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.