PR Strategy and Media Pitch Materials

EQuip Our Kids! is seeking a PR professional to help us launch a targeted media campaign focused on the business benefits of Social Emotional Learning (SEL). We have recently launched a campaign to train leaders from more than 30 SEL nonprofits on how to build business support for this curriculum as a vital workforce development tool.

We need a PR volunteer who has experience with the business press to help us:

*Review our existing content and 'story lines' related to SEL and workforce readiness.
*Develop a targeted media list of business press contacts (local and national).
*Draft a pitch deck and press releases focused on this specific campaign that aligns with update business workforce issues and with current business interest in covering related developments.
*Provide a 3-month outreach strategy that our team can follow.

The EQuip Our Kids! campaign is a pro-bono advocacy PR, advertising, and marketing campaign whose goal is to galvanize the American public to include in every school's daily curriculum education for students and staff in emotional management and in relationship and co-creativity social skills – to the demonstrated and evidence-based profound benefit of children, teens, adults, the schools themselves, and society and business (the economy) as a whole. In education circles, this is best known as Social and Emotional Learning.

We believe that social-emotional learning is the most important school reform and social movement of our time and deserves but lacks a level of public, institutional, and financial support greater than that given to STEM education. We value it for its inherent ability to transform human mindsets and behaviors for the better and, if made comprehensive in all schools, uplift human society and the quality of relationships at every level like nothing else in the human toolbox. It is a big deal because it demonstrates that most human dysfunction, pain, conflict, and insanity derive from a lack of SEL skills and not from a lack of character. Our mission is to be sure all pre-K to 12 kids develop this healthy mindset and learn these skills. The business community can make a huge difference - and benefit from it

Management is highly experienced in media and marketing. Our PR and marketing materials are solid and proven and are creatively updated regularly. We recently created business oriented decks and videos regarding the value of SEL to their companies and the economy, Working with the grassroots SEL nonprofits we also helped orient this year's SEL Day (March 2) actions by thousands of educators to focus on the business community and the value of SEL to it. From these educators we gained new materials to share now and which collectively enjoyed about 14 million views of social media messages posted by the participating educators.

Note we create a rewarding and supportive atmosphere for all our volunteers.

Business awareness and support is essential to the advancement of social-emotional learning in all US schools and its truly historic and remarkable benefits. Just as was the expansion of STEM education (science, technology Engineering and Math) some years ago Your help spreading awareness and generating support will positively affect the lives of large numbers of children and their mental and emotional well-being, as well as elevate their schools and communities into more caring and effective realities with profound positive effects on students, workplaces, communities and the economy. See our website https://equipourkids.org to experience the remarkable upsides of this learning.