Style Guide Development

We need a style guide for our new Panorama Pace Program that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

Creating a style guide and brand for our PACE program is an exciting step forward, not just for the program itself but for our entire organization. By establishing a unique and consistent identity, we’ll be able to better communicate the value of PACE to our community, build trust, and ensure our program stands out as a leader in providing exceptional care for seniors.
This initiative also aligns perfectly with our organization’s mission, enhancing how we connect with patients, families, and community partners. A strong brand creates a sense of pride and recognition, energizing everyone involved—from the care teams to volunteers like you.

By contributing to this project, you’ll be playing a vital role in helping seniors live healthier, more independent lives, and your work will directly impact how the program is perceived and embraced. It’s a chance to leave a legacy, and we can’t wait to see the incredible difference your creativity and passion will make. Let’s build something remarkable together!

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.