Brand Development
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Visual Brand Design
We need a mood board and style suggestions that include specific colors, fonts, and other graphic design elements to guide our brand for our new food product line. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines to guide the logo designer
-Color guidelines and examples
-Formatting (e.g. typeface) examples
-Value proposition for the brand
By working with our organization on this project, the volunteer will help propel a bold, unique, new food brand in Zambia. The volunteer's efforts will stimulate the local economy in one of the poorest communities in the world. We have conducted a year's worth of market research with which the brand expert will work on. The brand expert's work will directly influence the designer's logo. Our products are ready to be branded with the logo.
We'll share our consumer research collected to date, precisely any information on our target audiences. Our team will also come prepared with examples of popular brands among our target audience. We'll share some of our logos and product labels designed to date.
The Harvest Fund
Location
Washington, DC
Website
https://www.theharvestfund.orgMember Since
Nov 2019
Completed Taproot Plus Partnerships
14
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