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Brand Development

Community Development

Relevant Skills

Published Date

Posted January 21, 2025 ago
Community Development

Visual Brand Design

Project
Remote
The Harvest Fund
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We need a mood board and style suggestions that include specific colors, fonts, and other graphic design elements to guide our brand for our new food product line. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines to guide the logo designer
-Color guidelines and examples
-Formatting (e.g. typeface) examples
-Value proposition for the brand

By working with our organization on this project, the volunteer will help propel a bold, unique, new food brand in Zambia. The volunteer's efforts will stimulate the local economy in one of the poorest communities in the world. We have conducted a year's worth of market research with which the brand expert will work on. The brand expert's work will directly influence the designer's logo. Our products are ready to be branded with the logo.

We'll share our consumer research collected to date, precisely any information on our target audiences. Our team will also come prepared with examples of popular brands among our target audience. We'll share some of our logos and product labels designed to date.

The Harvest Fund

Location

Washington, DC

Website

https://www.theharvestfund.org

Member Since

Nov 2019

Completed Taproot Plus Partnerships

14

The Harvest Fund's vision is to be an enterprise that builds the agricultural economy while eradicating poverty and promoting environmental sustainability. Our mission is to improve the livelihoods of Zambian female farming cooperatives. In Zambia and similar countries, women are the backbone of agriculture yet toil away with their bare hands and feet and basic tools. The Harvest Fund creates a profitable half-hectare vegetable plot for each of its 10+ cooperatives that is watered year-round with a solar-powered irrigation system. We provide seed, fertilizer, and regenerative agriculture training to make these women farmers more productive and permanently escape poverty.
Hunger
International Relations
Low-Income Communities
Women's Rights
Other Needs from This Organization
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