Brand Style Guide Development

We are currently looking to rebrand our HR association, to modernize the name, look, logo, slogan, and align with our mission (which may need some work as well.)

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

By rebranding, we will meet our mission at today's level. Our brand has been around for over 100 years and is quite dated, despite the fact that we are more progressive in our approach to HR as well as our approach to certification.
This will hopefully renew enthusiasm within our current membership but also help us to increase membership so that we can offer more services. (We'd also love to increase our board members, if possible.)

We'd like support in setting our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. Our team has already started to brainstorm, now it is more about focusing our purpose and getting it done. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.