Google Ads Set Up

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

A successful Google AdWords manager can significantly impact LoveSetMatch in several meaningful ways:

Increased Visibility and Awareness: By optimizing Google Ad Grant campaigns, the manager can increase LoveSetMatch’s visibility in search results. This drives more traffic to the website, raising awareness of your mission, programs, and volunteer opportunities.

Higher Program Participation: Targeted ads can help attract parents, students, and community members to sign up for free tennis classes, STEM-based education programs, and other initiatives. This increases community engagement and participation.

Enhanced Donor and Sponsor Engagement: When more people are aware of LoveSetMatch’s mission, there is a greater likelihood of attracting donors, sponsors, and grant opportunities. Advertisers can create campaigns that target potential corporate partners and philanthropic organizations.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.