Website Design Audit

NYC Pride is in dire need of help with its website. Due to cutbacks, we have been relying on volunteer support to perform regular updates. Unfortunately, that stop-gap measure is not working, and we need to be prepared for 2025. We're seeking a website expert to give us feedback on our current website’s layout, user-friendliness, mobile readiness, content, and general look and feel.
We need to look at this project with both long-term and short-term goals; we just aren't certain which to prioritize. Our first goal is to conduct an assessment of the current site so that we can understand whether we can continue to work with this website throughout 2025 and how to build out new components and perform updates consistently. We also need a long view on how to build a new website that will be more conducive to our needs and what resources are needed in the form of revenue.

You'll present our team with your recommendations for improvements to help us maximize our site to support our goals.

We'll start with a briefing session where our team will share our goals and tell you about our target audiences and what we hope to achieve through our website. We'll collaborate to define our next steps and set a timeline. Next time we meet, you'll provide us with some of your initial insights and high-level feedback. We'll have additional feedback for you as well. When your analysis is complete, you'll deliver a short presentation to our team with your recommendations and give us a document of your recommended tactics and updates.

Our ideal volunteer can spend fifteen to twenty hours over four to five weeks reviewing our website. They have experience in web design and marketing.

This project will NOT include:
-Website design
-Website development/coding
-Development of a content marketing strategy

As the Pride organizers for the most iconic Pride March in the world, the volunteers for this project will join a robust pool of volunteers who work with us throughout the year to make pride possible for millions of individuals who connect with us through the March. Equally important, the volunteer will learn how much goes into making Pride events possible for the community year-round. Given the challenges threatening our rights and liberation, we can use all the support and allyship possible. We hope that by volunteering you will be able to point to a concrete way that you have shown up for the LGBTQIA++ community and the organizations that help them grow and thrive.

To prepare for the project, we can provide you with details about our target audiences our organization's goals, and how we measure success. One of our board members is a communications professional and we will be able to provide you with our current needs. We will provide access to the back end of our website and Google Analytics. We will also source a member of our team who will be responsible for supporting you throughout the project.