Social Media Advisement (Emphasis on Instagram)

We are asking for help with our social media strategy, focusing particularly on Instagram, although we would welcome feedback on our Facebook, LinkedIn, and Twitter (and even YouTube even though we’ve hardly used it). We'd appreciate a first overall meeting reviewing where we are and any suggestions and then ideally have meetings as needed to evaluate our progress.

Our overall goal is to rapidly grow our audience, ultimately to more than a million people and organizations as part of our SHE Kindness Campaign (Sustainability, Health, Equity and Kindness). We’d also like to grow our engagement. Given that our focus is the US, we are seeking someone who is deeply knowledgeable about US social media. We would appreciate guidance on:

1. The quality, content, variety, and frequency of our existing posts
2. Strengthening our branding and voice (color scheme, templates, or other ways to brand our posts)
3. Specific steps to grow our engagement, including hashtags, connections with bloggers/influencers and boosting (and how to target), as well as potential corporate partnerships
4. Suggestions for Instagram Reels to grow our account
5. Analytics: which analytics give us the most helpful information and which should we track to understand how we’re doing
6. What goals we should consider having in terms of percentage increase and total number of followers, accounts reached, likes, etc.

The Alliance for Sustainability is a small nonprofit founded in 1983 by visionaries from around the world to co-create sustainability on a personal, organizational and planetary level. We envision a healthy, just, equitable, thriving, kind and peaceful world that works for everyone, fulfills their fundamental needs and realizes our greatest dreams and vision of sustainability.

Our goal is to bring about fundamental systems change through personal and organizational transformation and impactful public policy. We’re seeking to engage more than a million aligned people and organizations to build a powerful alliance to achieve our goal. To accomplish this, we’ve created four programs: Public Policy, Business, Akepa Youth & Schools and Outreach and Communications for Impact.

We have developed and uploaded the basic pitch on GiveMN and welcome feedback. We have given some promotional teasers in our weekly e-Newsletter. We’ve been updating our webpages and have developed a new Friends Program. We have a diverse team of staff (1 full-time volunteer President who’s a co-founder and a 75% FTE Communications Coordinator), plus 8-15 college student interns and Board volunteers from across the country that are all willing and eager to move forward with your professional guidance. Ideally, we would meet as soon as possible to get your feedback and suggestions, which we can then implement. If possible, we would welcome any assistance you could provide over the next two months and we progress with implementation. Our Programs are ready to go as soon as we can get adequate funding.