Key Messages Development

We are searching for a volunteer who can lead the development of our key messages that communicate what we do, how we are different, and what value we bring to our stakeholders. We are celebrating 5 years of service to the community - supporting children families impacted by the child welfare system. We are in the process of updating our mission statement to reflect what we do and who we are but need someone with a creative touch who can help us best craft public facing messaging.

Our ideal volunteer partner will be a creative communicator who is ready to dive into messaging strategy with our team! We envision a set of key messages that we can use across media and marketing collateral (i.e., website copy, social media posts, infographics, brochures, email templates, etc.).

Since the inception of our organization, we have hit the ground running making an impact in the lives of families in the community. Over time our work and core competencies have changed but we haven't the opportunity to keep our messaging up with our work. This is the first step in developing a robust marketing strategy and positioning ourself as a powerful partner to other stakeholders who have committed to changing the lives of families in South LA. While we continue the work on the ground, we need someone's help to make sure the community is aware of all that we do!

We have a dedicated team member who is supporting this project and available to work with the volunteer on this project. Our board is looking forward to having a volunteer with a fresh perspective work with us on this.

We will provide the volunteer with our existing communications and marketing materials plus other relevant background information.

Once the project is complete will we update out comms and marketing materials and develop a new marketing strategy.