Develop a Paid Ads Campaign for Facebook

We are seeking a digital marketing professional to help our nonprofit leverage Facebook ads and boosted posts to significantly grow our audience. Despite our regular posting on Facebook, we have no experience with paid ads or boosting content. Currently, we have about 17,000 followers and are aiming to surpass 100,000.

Scope of Work:
-Develop a framework for how we should think about leveraging Facebook ads and boosted posts
-Help us determine an appropriate initial budget and how that might change moving forward
-Design and implement an initial paid campaign
-Train our team on how to use Facebook’s advertising platform and how to track and adjust campaigns
-Provide guidance on best practices for future Facebook ad campaigns, including audience targeting, content optimization, and performance analysis

Key Deliverables:
-A clear strategy for using Facebook ads and boosted posts
-A step-by-step plan for the initial campaign, including recommendations for audience targeting, messaging, and creative
-Setup and execution of our first paid campaign on Facebook
-Training sessions for our staff on Facebook Ads Manager and campaign optimization techniques
-A clear guide for running future campaigns and making data-driven adjustments

Time Commitment Request:
-Estimated 2-3 hours per week over the course of 6-8 weeks
-We are adaptable to your schedule and can be available outside of normal business hours

Your expertise will directly impact our ability to reach more people suffering from autoimmune and autoinflammatory arthritis diseases. By increasing our reach, you’ll be helping us engage more people with vital educational content, as well as potential donors to help us accelerate our mission even faster. Almost 1 out of 10 people suffer from diseases like Rheumatoid Arthritis. Systemic Lupus Erythematosus. Psoriatic Arthritis, Still’s Disease, Ankylosing Spondylitis/Axial Spondyloarthritis, Crohn's Disease, Sjögren's Disease, and others. Your contribution could make a lasting difference!

We have been working with a consultant to help us build promotions and posts and we have a dedicated staff and volunteers willing to do the work. However, it's "the work" part that we simply are not sure how to do. We have chosen Facebook to start our advertisements, because it is our biggest audience currently, however, we are also open to expanding promotions and advertising on other platforms as well. So we hope to take what we learn and apply it across the other platforms as well, significantly increasing our impact!

We have hundreds of resources and many programs waiting for the world to know about and, in turn, waiting to help thousands. Please help us reach those who need us most.