Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time!

This style guide may include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

As MKUU begins to expand programming and outreach, it's time for us to level up our branding. Establishing a strong brand identity helps to create instant recognition and credibility for your organization, which is essential when building trust and engaging with potential donors, partners, and program participants. It ensures consistency across all channels, presenting a professional and unified image.

A well-defined brand will also help differentiate our nonprofit from others operating in the same space, making it easier to stand out and capture the attention of our target audience. Simply put, we want to look good and be a consistent, recognizable brand.

We previously selected brand colors that we use which are prevalent in our logo and on our website, which I will bring along with important events or advocacy issues we will want additional brand colors for. We'll share our branding goals and our target audiences. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs. Once the project is complete, we will create a policy regarding brand use and incorporate them into our marketing materials, presentations, website, and other channels.