Key Messages Development

We are searching for a volunteer who can lead the development of our key messages that communicate what we do, how we are different, and what value we bring to our stakeholders. Our ideal volunteer partner will be a creative communicator who is ready to dive into messaging strategy with our team!

We envision a set of key messages that we can use across media and marketing collateral (i.e., website copy, social media posts, infographics, brochures, email templates, etc.).

The first meeting will be an opportunity for our team to provide you with a briefing on our core stakeholders and goals as an organization. We will provide the volunteer with our existing communications and marketing materials. In our second meeting, the volunteer should present a first draft. We will provide feedback and at least one round of revision. We may work asynchronously for continued feedback, and in our final meeting together, the volunteer will deliver the final, copyedited version.

Our messaging needs a tune up and we need a clear strategy to move our organization forward. We do not have a budget for marketing as we are a young organization. We are in need of someone to develop a clear message across the board.

We will provide the volunteer with our existing communications and marketing materials plus other relevant background information. Our organization has clearly defined stakeholders and will provide that information to our volunteer partner. We have a designated member of our team available to work with the volunteer on this project. We will also make any of our program beneficiaries available for interviews. We have the approval and buy-in of our board who will be making the final approval of our new key messages.