PR Strategy for Amplifying Organizational Impact

We just had a our two year anniversary of our organization. In a very short time we have had a lot of support and connections with KEY sports figures such as Coach Steve Kerr, Coach Tara VanDerveer, Steve Young, Andrew Luck, Diana Flores we have connections at Wasserman (Lindsay Cola Kagawa) 49ers Foundation and etc. We are looking for a PR strategist to help us map our a plan on how we grow the recognition of our organization - gain speaking opportunities for Pam, our CEO and Founder. Can we use PR to leverage access to corporate and individual donors?

As I said above, we have great support from some great recognizable names and we need a strategy how to leverage this more to our advantage. We were even offered to have some NBA or WNBA players (via Wasserman) to promote our org through their social channels. We need guidance on how to properly take advantage of these opportunities. Pam our founder is an incredible speaker and when she makes the connections people are drawn to support our organization.

We have video and photos of most of our speakers (Steve Kerr, Tara VanDerveer, Steve Young) but what do we do with it? Put it on our website? Use it on Social Media?