Marketing Strategy
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Google Ads Optimization
We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.
As a small organization, we are constantly working to develop our funding and grow our impact in our communities. With this grant, we feel that we could definitely improve in all areas and we would like YOUR help to ensure they are the best ads we have put together!
To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.
Mending Minds Village
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May 2024
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