Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Catholic Mobilizing Network is a national organization working to end the death penalty and promote restorative justice. A key component of this work is bringing new people into our network to educate them on these issues and to engage them in advocacy. We're looking to leverage long-running, evergreen Google Ads to spark interest and drive traffic to our website, where further engagement opportunities can be found.

We've used Google Ads before, but we are not currently running any. With new team members on staff, we would greatly benefit from the expertise of a skilled volunteer who could assist us in getting ads started again, and provide guidance on monitoring and managing ads going forward.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.