Google Ads Optimization & Staff Training

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Do you have a strong passion for the development of Africa? Do you have innovative ideas on how the youth can contribute to Africa’s development? Do you want to positively impact the lives of bright and talented young people to make the most of their lives on the African continent? Do you love to network and meet people from all over the world? Then this position is for you!

YALDA is the largest youth networking organization in Africa that is truly Africa branded: "By Africans, For Africa!" YALDA is a non-profit international organization that was established by upper-level and graduate Harvard University students to create a resourceful networking database for those with a strong interest in Africa. The network is centered around YALDA branches, primarily at African universities, and serves to increase the capacity of youth in Africa for developing positive leadership skills and to espouse an honest work ethic. YALDA US works on researching opportunities in Africa, fundraising activities, working with branches, maintaining relationships with the UN, and compliance with regulations as a 501(c)(3).

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.