Marketing Strategy

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Google Ad Grant Optimization
We are a youth development nonprofit seeking a passionate volunteer to help us maximize our Google Ad Grant. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
This project is a massive priority for us - as our organization grows each year, we must find essential funds to support our projects and the community members we work with. We can increase donations and boost community support by utilizing our ads properly. By taking on this opportunity, we would allow skilled volunteers to offer their essential services to a nonprofit in need and support.
To prepare, we have secured the Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. We would love it if the volunteer could set the baselines for us in achieving successful ads. Following this, your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.
Larry Thomas Youth Development
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