Marketing Campaign Development

I am trying to develop a marketing campaign/plan which allow me to recruit volunteers, fosters, sponsors, donations. Without a good campaign/marketing plan, I can't bring in the volunteers/donations/sponsors/fosters to get the help I need to rescue more dogs to train and get into the hands of needy service members. I attend all the local events, but obviously I am not doing a good enough job to sell our mission to get people to want to help.

I recognize I need to have a social media plan in place. I am trying to draw people to our mission by volunteering, fostering, sponsorship, or donations. I have a basic working knowledge of the various social media platforms and have setup my basic website, but I know I need help to draw all the above in. I need to be able to draw people in and want to help grow the rescue. I lack the creativity to develop a compelling campaign to make this happen.

Being a 501(c)(3) I have already registered and have been approved for Google & MicroSoft Grant Ads. I have Facebook setup as a nonprofit. I just need help in being able to take advantage of all facets of these free platforms. With Giving Tuesday coming up it would be great to start implementing a marketing/content program I can use for that and to take into 2023 for continued marketing effort. I have accounts created for GiveButter and FundRaiseup ready for a campaign

Organization Mission

We rescue "at risk" shelter dogs and place them into our obedience training program. Our mission is to train them to become the highest quality service dogs (at no cost) to military veterans. Our focus is on the many veterans suffering from Post-Traumatic Stress Disorder (PTSD.) We also provide temporary housing and care (including veterinary support) for the dogs of military veterans while they participate in health care programs.