Marketing Campaign Development

I am trying to develop a marketing campaign/plan which allow me to recruit volunteers, fosters, sponsors, donations. Without a good campaign/marketing plan, I can't bring in the volunteers/donations/sponsors/fosters to get the help I need to rescue more dogs to train and get into the hands of needy service members. I attend all the local events, but obviously I am not doing a good enough job to sell our mission to get people to want to help.

I recognize I need to have a social media plan in place. I am trying to draw people to our mission by volunteering, fostering, sponsorship, or donations. I have a basic working knowledge of the various social media platforms and have setup my basic website, but I know I need help to draw all the above in. I need to be able to draw people in and want to help grow the rescue. I lack the creativity to develop a compelling campaign to make this happen.

Being a 501(c)(3) I have already registered and have been approved for Google & MicroSoft Grant Ads. I have Facebook setup as a nonprofit. I just need help in being able to take advantage of all facets of these free platforms. With Giving Tuesday coming up it would be great to start implementing a marketing/content program I can use for that and to take into 2023 for continued marketing effort. I have accounts created for GiveButter and FundRaiseup ready for a campaign